What is it?

This workshop guides participants through the process of discovering their personal WHY, helping them connect their motivations and values to actionable goals and purposeful leadership.

Why is it useful?

This workshop helps participants uncover their personal purpose, empowering them to lead with clarity, drive meaningful action, and align their decisions with their core values.

Objectives

• Understand the concept of purpose-driven leadership
• Discover your personal WHY
• Create your Team Why Manifesto

Resources Required

• Time: 1.5 hours
• Number of People: 4-20
• Flipchart, pens and paper
• Open space for people to move around
• No tables and chairs
• The slides in this pack

Process

Step 1: Understanding the Concept of “Why” (10 minutes)

1. Introduction: Simon Sinek's concept of the Golden Circle: Why, How, What.
   • Great leaders and organizations start with WHY (the purpose, cause, or belief that drives them).
2. Discussion: Explore the importance of purpose in leadership and how it differs from traditional approaches focused solely on what or how.
3. Reflection: Think about your own experiences with leaders or organizations that inspired you. Discuss what made those experiences meaningful.

Step 2: Discovering Personal Why (30 minutes)

Exercises aimed at uncovering your personal WHY in the context of the team:

1. Reflective writing prompts: Journal about your passions, values, and what drives them.
2. Group discussion: Share stories about moments when you felt most fulfilled or engaged.
3. Visualization exercise: Guided visualization to imagine your ideal future and the impact you want to have on the world.

Step 3: Creating the Team Why (40 minutes)

1. Translate your personal WHY into actionable goals and behaviours for the team.
2. Discuss how understanding your WHY can inform your choices, leadership style, and decision-making.
3. Split into smaller groups of 4 and create a team manifesto that articulates your WHYs, how you plan to bring them to life, and what specific actions you will take to align with it.
4. Share your manifestos with the group and offer feedback and support to one another.
5. Create one consolidated manifesto for the team that cherry-picks the best ideas from the smaller groups.

Workshop Close (10 minutes)

1. Discussion: Importance of regularly revisiting and refining our Personal and Team WHYs (as they can evolve over time).
2. Commitment: Encourage participants to continue exploring and living their purpose.