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Workshop Framework

Assumption Busting

Assumption Busting is a structured process where a group identifies the hidden beliefs they hold about a problem, product, service, or situation, then systematically challenges each one to open up fresh thinking. You start by listing everything the group takes for granted, then pick the most important assumptions and ask "What if this weren't true?"

90 minutes
4-20 people
intermediate
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✓ Created by former KPMG & McKinsey consultants

Assumption Busting
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What You'll Achieve with the Assumption Busting Workshop

Real outcomes that transform your team

1

Unlock new possibilities for innovation and creative solutions.

2

Identify and challenge unexamined beliefs that limit team performance.

3

Foster an energizing atmosphere that encourages open-mindedness.

When to Use the Assumption Busting Workshop

Perfect for these situations and team challenges

The group is stuck in conventional thinking and needs fresh ideas.

Working on product development where innovative solutions are crucial.

How the Assumption Busting Workshop Works

A step-by-step breakdown of the workshop process

1Setup

Prepare the focus question and set up the room with necessary materials. Ensure the group understands the task ahead.

2Step 1: Generate Assumptions

Participants list hidden beliefs about the focus topic on sticky notes. This phase aims to surface as many assumptions as possible without filtering.

3Step 2: Cluster and Prioritise

The group clusters related assumptions and identifies the top priority assumptions to challenge based on importance and uncertainty.

4Step 3: Challenge Assumptions

The group tests each priority assumption by brainstorming 'What if?' ideas to explore new possibilities and opportunities that emerge from challenging their beliefs.

Key Topics Covered in the Assumption Busting Workshop

assumption bustingcreative thinkinginnovation workshopteam collaborationproblem solving

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4

Create actionable next steps based on insights gained from the workshop.

A team is generating repetitive ideas and needs to expand their thinking.

Challenging an established strategy before committing resources.

A cross-functional team needs to align on conflicting assumptions.

Team Problems the Assumption Busting Workshop Solves

Say goodbye to these common team challenges

Teams stuck in outdated thinking patterns that inhibit creativity.

Lack of alignment in assumptions among cross-functional teams.

Insufficient exploration of innovative ideas in product or service design.

Resistance to questioning the status quo within the organization.

5Closing

Review the 'What If?' ideas and identify concrete next steps to test the most exciting possibilities surfaced during the session.

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