Blue Ocean Strategy Workshop
This workshop introduces tools and a framework for businesses to achieve sustainable growth by creating uncontested market space rather than competing in saturated markets. (Based on insights from "Blue Ocean Strategy" by W. Chan Kim and Renée Mauborgne)
✓ Created by former KPMG & McKinsey consultants
What You'll Achieve with the Blue Ocean Strategy Workshop
Real outcomes that transform your team
Develop a concrete Blue Ocean strategy tailored to your organization.
Identify and target non-customers to expand market reach.
Create actionable frameworks for long-term business innovation.
When to Use the Blue Ocean Strategy Workshop
Perfect for these situations and team challenges
When a business wants to explore new market opportunities away from saturated competitors.
For teams looking to innovate their product offerings and redefine their market approach.
How the Blue Ocean Strategy Workshop Works
A step-by-step breakdown of the workshop process
1Step 1: Welcome and Introduction
Build rapport and set the stage for the Blue Ocean mindset with an icebreaker activity where attendees share examples of successful blue ocean innovations.
2Step 2: Understanding Red Oceans vs. Blue Oceans
Participants gain insights into the differences between red oceans (saturated markets) and blue oceans (uncontested spaces) through a presentation and group discussion.
3Step 3: Value Innovation and the Four Actions Framework
The workshop introduces value innovation concepts, followed by a group exercise where participants brainstorm how to redefine market boundaries using the Four Actions Framework.
4Step 4: The Strategy Canvas
Attendees learn how to utilize the Strategy Canvas to visualize their industry landscape and identify differentiation opportunities in a hands-on mapping exercise.
Key Topics Covered in the Blue Ocean Strategy Workshop
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Perfect for facilitators, leaders and managers
- Instant access to sample frameworks