Blue Ocean Strategy Workshop
This workshop introduces tools and a framework for businesses to achieve sustainable growth by creating uncontested market space rather than competing in saturated markets. (Based on insights from "Blue Ocean Strategy" by W. Chan Kim and Renée Mauborgne)
✓ Created by former KPMG & McKinsey consultants
What You'll Achieve with the Blue Ocean Strategy Workshop
Real outcomes that transform your team
Develop a concrete Blue Ocean strategy tailored to your organization.
Identify and target non-customers to expand market reach.
Create actionable frameworks for long-term business innovation.
Foster collaborative team dynamics through interactive exercises.
When to Use the Blue Ocean Strategy Workshop
Perfect for these situations and team challenges
When a business wants to explore new market opportunities away from saturated competitors.
For teams looking to innovate their product offerings and redefine their market approach.
When an organization aims to enhance collaboration and creative problem-solving skills.
To train leadership teams on strategic thinking and market differentiation.
When a business seeks to engage in structured brainstorming for new customer acquisition.
Team Problems the Blue Ocean Strategy Workshop Solves
Say goodbye to these common team challenges
Difficulty in differentiating products or services in a crowded market.
Challenges in identifying new customer segments and unmet needs.
Limited innovation leading to stagnation in business growth.
Inability to effectively communicate and implement strategic changes.
Key Topics Covered in the Blue Ocean Strategy Workshop
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