How long does this workshop take?

This workshop typically takes 420 minutes to complete.

What's included in the workshop template?

The template includes a complete facilitator guide, participant materials, timing breakdowns, discussion questions, and all activities needed to run a successful session.

Can I customize this workshop for my team?

Yes! With a WorkshopBank Pro membership, you can use our AI to instantly customize this workshop for your specific team size, context, and goals.

Workshop Framework

Blue Ocean Strategy Workshop

Name: WorkshopBank
Price: 10.00 USD
Rating: 4.9 (2547 reviews)
Author: WorkshopBank

This workshop introduces tools and a framework for businesses to achieve sustainable growth by creating uncontested market space rather than competing in saturated markets. (Based on insights from "Blue Ocean Strategy" by W. Chan Kim and Renée Mauborgne)

420 minutes

4-30 people

intermediate

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✓ Created by former KPMG & McKinsey consultants

What You'll Achieve with the Blue Ocean Strategy Workshop

Real outcomes that transform your team

Develop a concrete Blue Ocean strategy tailored to your organization.

Identify and target non-customers to expand market reach.

Create actionable frameworks for long-term business innovation.

When to Use the Blue Ocean Strategy Workshop

Perfect for these situations and team challenges

When a business wants to explore new market opportunities away from saturated competitors.

For teams looking to innovate their product offerings and redefine their market approach.

How the Blue Ocean Strategy Workshop Works

A step-by-step breakdown of the workshop process

1Step 1: Welcome and Introduction

Build rapport and set the stage for the Blue Ocean mindset with an icebreaker activity where attendees share examples of successful blue ocean innovations.

2Step 2: Understanding Red Oceans vs. Blue Oceans

Participants gain insights into the differences between red oceans (saturated markets) and blue oceans (uncontested spaces) through a presentation and group discussion.

3Step 3: Value Innovation and the Four Actions Framework

The workshop introduces value innovation concepts, followed by a group exercise where participants brainstorm how to redefine market boundaries using the Four Actions Framework.

4Step 4: The Strategy Canvas

Attendees learn how to utilize the Strategy Canvas to visualize their industry landscape and identify differentiation opportunities in a hands-on mapping exercise.

Key Topics Covered in the Blue Ocean Strategy Workshop

blue ocean strategyinnovationmarket spacesustainable growthbusiness strategyvalue innovation

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Blue Ocean Strategy Workshop

What You'll Achieve with the Blue Ocean Strategy Workshop

When to Use the Blue Ocean Strategy Workshop

How the Blue Ocean Strategy Workshop Works

1Step 1: Welcome and Introduction

2Step 2: Understanding Red Oceans vs. Blue Oceans

3Step 3: Value Innovation and the Four Actions Framework

4Step 4: The Strategy Canvas

Key Topics Covered in the Blue Ocean Strategy Workshop

Ready to run workshops that create real change?

Do it Yourself

Team Problems the Blue Ocean Strategy Workshop Solves

5Step 5: Non-customers and New Demand

6Step 6: Designing a Blue Ocean Move with the Six Paths Framework

7Step 7: Reflection & Closing

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