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Workshop Framework

Brainwriting

Brainwriting is silent, written idea generation where participants work in parallel rather than taking turns to speak. In the classic format, each person writes three ideas on a sheet of paper in five minutes, then passes their sheet to the next person, who reads what's there and adds three more ideas. This continues for several rounds.

45 minutes
4-10 people
intermediate
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✓ Created by former KPMG & McKinsey consultants

Brainwriting
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What You'll Achieve with the Brainwriting Workshop

Real outcomes that transform your team

1

Generates up to 108 ideas in just 30 minutes.

2

Encourages equal participation from all team members, regardless of hierarchy.

3

Facilitates the building of ideas, leading to richer, more developed concepts.

When to Use the Brainwriting Workshop

Perfect for these situations and team challenges

When a group includes introverts whose ideas may be overlooked in verbal brainstorming.

To generate a large volume of ideas quickly for a project or problem-solving session.

How the Brainwriting Workshop Works

A step-by-step breakdown of the workshop process

1Setup

Prepare worksheets, arrange seating, and ensure materials are ready to foster a conducive environment for idea generation.

2Step 1: Frame the Question

Clarify the problem statement or question to ensure all participants understand the focus, setting the stage for productive writing rounds.

3Step 2: Round 1 (Individual Ideas)

Participants write their uninfluenced first thoughts on paper in silence, generating initial ideas before sharing them with others.

4Step 3: Rounds 2 to 5 (Building Ideas)

In subsequent rounds, participants read and build on previous ideas, fostering a collaborative environment that enhances creativity through shared insights.

Key Topics Covered in the Brainwriting Workshop

brainwritingidea generationwritten brainstormingteam collaborationcreative techniques

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4

Reduces production blocking and social inhibition commonly found in verbal brainstorming.

In sensitive discussions where participants might hesitate to speak openly.

When verbal brainstorming has produced repetitive ideas and fresh perspectives are needed.

To create a rich base of ideas before initiating a group discussion.

Team Problems the Brainwriting Workshop Solves

Say goodbye to these common team challenges

Overcomes the dominance of louder voices in group discussions.

Addresses the challenge of generating ideas in a time-efficient manner.

Mitigates the risk of participants self-censoring their contributions.

Provides a structured approach to idea generation in diverse teams.

5Step 4: Review and Share

Participants review their worksheets and share standout ideas, facilitating a collective understanding of the generated concepts.

6Step 5: Cluster and Prioritise

Ideas are organized into themes, and participants vote on the most promising concepts, providing direction for future exploration.

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