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Workshop Framework

Customer Journey Mapping

Customer Journey Mapping helps you create a visual process of what your customers experience when they interact with your organization.

60 minutes
5-15 people
intermediate
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✓ Created by former KPMG & McKinsey consultants

Customer Journey Mapping
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What You'll Achieve with the Customer Journey Mapping Workshop

Real outcomes that transform your team

1

Visual representation of customer interactions.

2

Identification of strengths and issues in the customer journey.

3

Enhanced stakeholder collaboration and communication.

4

Informed decision-making based on mapped customer experiences.

When to Use the Customer Journey Mapping Workshop

Perfect for these situations and team challenges

When customer feedback indicates unmet needs.

To align team understanding of customer interactions.

During early analysis before implementing improvements.

To identify strengths and weaknesses in the customer journey.

When preparing for a redesign of existing processes.

Team Problems the Customer Journey Mapping Workshop Solves

Say goodbye to these common team challenges

Internal processes not meeting customer needs.

Lack of shared understanding among team members.

Identifying areas causing customer frustration.

Gaps in service and information sharing during customer interactions.

Key Topics Covered in the Customer Journey Mapping Workshop

customer journey mappingvisual processcustomer interactionimprove processescustomer experiencestakeholder collaboration

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