Empathy Mapping
Empathy Mapping is a visual collaboration tool that helps a group build a shared understanding of a specific person's experience. The group works around a large canvas divided into sections covering what the person sees, hears, says, does, thinks and feels, along with their pains and gains. The output is a one-page portrait of someone's world that aligns the team on who they are designing for, responding to, or trying to help.
✓ Created by former KPMG & McKinsey consultants
What You'll Achieve with the Empathy Mapping Workshop
Real outcomes that transform your team
Achieve a shared understanding of user experiences among team members.
Identify actionable insights that guide product or service design.
Enhance team alignment on user needs and priorities.
When to Use the Empathy Mapping Workshop
Perfect for these situations and team challenges
Before designing a product to ensure user-centric design.
When team members have conflicting views on customer needs.
How the Empathy Mapping Workshop Works
A step-by-step breakdown of the workshop process
1Setup
Gather a group with knowledge of the user, collect relevant research, and prepare the Empathy Map canvas with a clear persona focus.
2Step 1: Frame the person and the goal
Define the specific user to be mapped and align the group on their understanding of this person’s situation and goals to ensure coherence during the mapping process.
3Step 2: Populate the outer sections
Each participant contributes insights into the observable aspects of the user’s world, focusing on what they see, hear, say, and do, to build a comprehensive outer picture.
4Step 3: Fill in Think & Feel
Explore the internal experiences of the user by discussing their thoughts and feelings, aiming for depth and specificity beyond surface-level observations.
Key Topics Covered in the Empathy Mapping Workshop
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