Purpose to Practice
Purpose to Practice (P2P) is a structured design process where a group of stakeholders collectively shapes the five essential elements needed to launch and sustain an initiative: purpose, principles, participants, structure, and practices. The result is a complete, shared blueprint that everyone helped create and everyone owns.
✓ Created by former KPMG & McKinsey consultants

What You'll Achieve with the Purpose to Practice Workshop
Real outcomes that transform your team
Achieve a clear, shared purpose that motivates all participants.
Establish actionable principles that guide group behavior and decisions.
Identify and involve key stakeholders, enhancing collaboration and buy-in.
When to Use the Purpose to Practice Workshop
Perfect for these situations and team challenges
Launching a new team or project where shared ownership is crucial from the start.
Kicking off a strategy retreat that requires aligning operating designs with goals.
How the Purpose to Practice Workshop Works
A step-by-step breakdown of the workshop process
1Step 1: Introduction and Framing
In this initial step, facilitators introduce the Purpose to Practice (P2P) framework, explaining its importance and outlining the five essential elements. Participants are oriented to the process, setting expectations for collaboration and revisions throughout the workshop.
2Step 2: Purpose
Participants engage in a reflective process to define a shared purpose for the initiative. Through individual, pair, and group discussions, they synthesize their insights into a compelling purpose statement that resonates with the larger community and aligns everyone’s motivations.
3Step 3: Principles
This step focuses on establishing non-negotiable rules necessary for achieving the group’s purpose. Participants explore past experiences to identify critical principles, ensuring that they reflect both must-dos and must-not-dos, which will guide the initiative’s operations.
Key Topics Covered in the Purpose to Practice Workshop
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