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Workshop Framework

Reverse Brainstorming

Reverse Brainstorming flips the usual problem-solving question on its head. Instead of asking "How do we fix this?", you ask "How could we make this worse?" or "How could we cause this problem?" The group generates as many ways as possible to guarantee failure, then reverses each idea into a practical solution. It sounds counterintuitive, but it works because people are naturally better at spotting what's wrong than imagining what's right.

60 minutes
4-30 people
intermediate
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Reverse Brainstorming
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What You'll Achieve with the Reverse Brainstorming Workshop

Real outcomes that transform your team

1

Generate unique and innovative solutions that may not surface in traditional brainstorming.

2

Improve team dynamics by fostering a playful and open environment.

3

When to Use the Reverse Brainstorming Workshop

Perfect for these situations and team challenges

When a traditional brainstorm has stalled and needs a fresh approach.

To surface root causes of a problem rather than just symptoms.

How the Reverse Brainstorming Workshop Works

A step-by-step breakdown of the workshop process

1Setup

Prepare a clear problem statement and reverse question. Organize materials and space for effective idea generation.

2Step 1: Frame the Problem

Ensure everyone understands the challenge by displaying and discussing the original problem statement before introducing the reverse approach.

3Step 2: Introduce the Reverse Question

Reveal the reverse question to shift the group's mindset towards generating ideas on how to worsen the situation, setting the tone for playful thinking.

4Step 3: Generate Reverse Ideas

Encourage participants to brainstorm a wide range of destructive ideas, emphasizing quantity over quality and capturing all contributions on sticky notes or flip charts.

Key Topics Covered in the Reverse Brainstorming Workshop

reverse brainstormingcreative problem solvinginnovation techniquesbrainstorming methods

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✓ Created by former KPMG & McKinsey consultants

Surface hidden risks and root causes that need addressing.

4

Transform negative thinking into actionable plans for improvement.

When the topic feels too serious for open discussion.

To identify risks or blind spots before launching a new initiative.

When teams are overthinking and need a creative jolt.

Team Problems the Reverse Brainstorming Workshop Solves

Say goodbye to these common team challenges

Groups stuck in repetitive thinking patterns during problem-solving.

Difficulty identifying underlying issues in complex situations.

A serious or loaded topic that hinders free idea generation.

The need for creative energy in a team defaulting to predictable ideas.

5Step 4: Flip the Ideas

Transform each negative idea into a constructive solution by discussing the opposite action, capturing these flipped ideas for further evaluation.

6Step 5: Evaluate and Prioritise

Review the flipped solutions, cluster similar ideas, and use dot voting to prioritize the most impactful solutions for action planning.

7Closing

Summarize the top solutions, capture commitments for implementation, and reflect on insights gained from the process.

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