Social Network Webbing
Social Network Webbing is a collaborative mapping exercise where a core working group makes their informal network of relationships visible on a wall. The technique surfaces hidden resources, exposes blind spots, and shifts network-building from a top-down assignment to something everyone owns.
✓ Created by former KPMG & McKinsey consultants
What You'll Achieve with the Social Network Webbing Workshop
Real outcomes that transform your team
Identify hidden resources and connections within the network.
Expose blind spots that may limit collaboration and effectiveness.
Transform network-building into a collective ownership activity.
When to Use the Social Network Webbing Workshop
Perfect for these situations and team challenges
When a project team needs to spread an innovation beyond their immediate circle.
When a group is trying to scale a successful practice and identify allies across the system.
How the Social Network Webbing Workshop Works
A step-by-step breakdown of the workshop process
1Setup
Prepare the wall space and materials, establish the purpose, and create a legend for the mapping exercise.
2Step 1: Define the Purpose and Create the Legend
Ground the group in a shared purpose and establish a visual language for the map by identifying key stakeholder categories.
3Step 2: Place the Core Group
Have each core group member write their name on a sticky note and cluster them at the center of the wall to establish the map's core.
4Step 3: Map Existing Connections
Participants identify and place names of people they already know who are active in the work, positioning them based on closeness to the core group.
Key Topics Covered in the Social Network Webbing Workshop
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