Stakeholder Mapping
Stakeholder Mapping is a graphical illustration of how your stakeholders feel towards your change project or program. It helps you to identify who you need to influence and what action you need to take.
✓ Created by former KPMG & McKinsey consultants
What You'll Achieve with the Stakeholder Mapping Workshop
Real outcomes that transform your team
Visual representation of stakeholder attitudes and influence.
Clear identification of actions needed to engage stakeholders.
Improved understanding of stakeholder dynamics and relationships.
When to Use the Stakeholder Mapping Workshop
Perfect for these situations and team challenges
Identifying key stakeholder groups early in a project.
Evaluating shifts in stakeholder attitudes during a project.
How the Stakeholder Mapping Workshop Works
A step-by-step breakdown of the workshop process
1Draw the map
Create a graphical representation using an X axis for disposition towards the project and a Y axis for involvement. Determine neutral positions for stakeholders.
2Place stakeholders
Engage in discussions to agree on the location of each stakeholder on the map, acknowledging differing opinions among them.
3Add influence
Indicate the level of influence each stakeholder has by varying the circle sizes on the map, with larger circles signifying greater influence.
4Add relationships
Illustrate connections between stakeholders, using solid lines for positive relationships and broken lines for negative ones.
Key Topics Covered in the Stakeholder Mapping Workshop
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