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Workshop Framework

SWOT Analysis

At the start of a project/program it's important to get a handle on the current situation. Appreciating your strengths, studying opportunities, pinpointing weaknesses and identifying threats is a smart way to kick you off in the right direction.

120 minutes
5-15 people
beginner
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✓ Created by former KPMG & McKinsey consultants

SWOT Analysis
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What You'll Achieve with the SWOT Analysis Workshop

Real outcomes that transform your team

1

Clear understanding of internal strengths and weaknesses.

2

Identification of external opportunities and threats.

3

Development of actionable plans to enhance project outcomes.

When to Use the SWOT Analysis Workshop

Perfect for these situations and team challenges

At the beginning of a new project to assess the current situation.

During quarterly reviews to evaluate team or organizational progress.

How the SWOT Analysis Workshop Works

A step-by-step breakdown of the workshop process

1Define the scope

Agree on the specific focus of the SWOT analysis to ensure clarity.

2Brainstorm strengths

Participants write down strengths on Post-it notes, identifying what works well.

3Brainstorm weaknesses

Collect areas needing improvement by writing them on Post-it notes in the Weaknesses quadrant.

4Brainstorm opportunities

Capture potential new possibilities or external trends that could be advantageous.

5

Key Topics Covered in the SWOT Analysis Workshop

swot analysisstrengthsweaknessesopportunitiesthreatsproject planningteam building

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4

Improved team communication and collaborative decision-making.

As an icebreaker to foster team collaboration and understanding.

When merging departments to identify strengths and weaknesses.

To analyze competitive positioning in response to market changes.

Team Problems the SWOT Analysis Workshop Solves

Say goodbye to these common team challenges

Lack of clarity on project direction and goals.

Unawareness of competitive threats affecting progress.

Difficulty in prioritizing tasks and resource allocation.

Inability to leverage strengths for new opportunities.

Brainstorm threats

Identify external risks and pressures that could impact the project.

6Look for links

Explore relationships between strengths, weaknesses, opportunities, and threats.

7Action plan

Develop a plan to address weaknesses and turn threats into opportunities.

8Share outputs

Agree on how the results will be shared with stakeholders.

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